It has been written here more than once that the internet has become an integral part of the Waun Hir Pottery business. It cannot be over exaggerated how important its use has become.
At the pottery we have often thought about the scale of our enterprise in relation to the potential audience that it can now reach with the internet. It clearly is not even a drop in the ocean. The UK is quite a crowded island and while on a social level attending craft or pottery fairs can be immensely enjoyable – do they really make sense on a business level any more? Saturation is a word that sometimes springs to mind – same makers, same events, same public. As makers if we want to survive and keep our traditions alive surely we need to be exploring new avenues and thinking outside of the conventional boxes with regards to our marketing?
With WordPress and blogging now being part of Kitchen Pottery’s regular routine:
- What is it that we need to expand our business to the next level?
- What will it take for us to become that drop in the ocean?
- What more can be achieved to spread the word?
Recently I was enjoying a drink in a local hostelry when a friend Mark Malyon commented that he had seen the Kitchen Pottery website and that he liked it. I said that it was directing a significant amount of our customers to us, but that we were unsure what steps to take next. In a word (well two to be precise), Mark said ‘social media’.
Now I’m probably quite traditional in some ways and it’s more than likely if I need to know how to? – regarding techy stuff, then my teenage daughter can probably sort it more quickly than me. I’ve obviously heard of social media campaigns, but I can’t say I’ve thought about them very much – that is until that day recently in the pub. Sue my wife and my daughter have both been on Facebook for sometime and Sue will tell you that I have arbitrarily, for a year or two now been prone to say – ‘what’s with Facebook?’, ‘what’s with Twitter’. It almost seems now as if I had foreseen what was around the corner.
Integration of all aspects of social media, into one cohesive campaign to promote Kitchen Pottery on the internet seems like a no- brainer now. Along side the blog writing seen here you can now like us on Facebook, follow us on Twitter , subscribe to our YouTube channel or connect with us on LinkedIn – we hope you do!