It has been written here more than once that the internet has become an integral part of the Waun Hir Pottery business. It cannot be over exaggerated how important its use has become.
At the pottery we have often thought about the scale of our enterprise in relation to the potential audience that it can now reach with the internet. It clearly is not even a drop in the ocean. The UK is quite a crowded island and while on a social level attending craft or pottery fairs can be immensely enjoyable – do they really make sense on a business level any more? Saturation is a word that sometimes springs to mind – same makers, same events, same public. As makers if we want to survive and keep our traditions alive surely we need to be exploring new avenues and thinking outside of the conventional boxes with regards to our marketing?